I passed this in early 2024 and it was the 2nd easiest Salesforce cert I’ve passed (only behind the Salesforce Associate exam).
The exam is largely high-level overview concepts of generative AI and ethics, while the Salesforce AI Specialist exam is more concentrated on Salesforce AI tools and implementations.
Salesforce Certified AI Associate Exam-Guide.
AI Fundamentals: 17%
- Explain the basic principles and applications of AI within Salesforce.
- Differentiate between the types of AI and their capabilities.
AI Capabilities in CRM: 8%
- Identify CRM AI capabilities.
- Describe the benefits of AI as they apply to CRM.
Ethical Considerations of AI: 39%
- Describe the ethical challenges of AI (for example, human bias in machine learning, lack of transparency, etc.).
- Salesforce loves this stuff — expect a lot of questions regarding ‘their version’ of AI ethics scattered throughout the exam.
- Apply Salesforce’s Trusted AI Principles to given scenarios.
Data for AI: 36%
- Describe the importance of data quality.
- Describe the elements/components of data quality.
Quickest Study Path:
- Assuming you have some general knowledge of AI hype/advancements from recent years, simply watch this 30-minute crash course.
- Test your readiness before the exam with this short AI Associate cert prep.
Optional Supplemental Resource:
- Inspirate Solutions AI Associate Playlist
- A good playlist by Inspirate Solutions that takes you through the exam sections video by video and dives into key concepts.
Fuller Study Path (Great Foundational Path for Continuing onto the AI Specialist Exam):
- Salesforce AI Associate Trail-Path
- A great study path if you’re new to Generative AI and NLP terms, or if you plan to continue down the Salesforce AI track by building with features like prompt-builder or Einstein Co-pilot, or if you plan to take the AI Specialist exam.
- 30-minute Crash Course
- A quick video with tips for passing the exam.
- Inspirate Solutions AI Associate Playlist
- A good playlist by Inspirate Solutions that dives deep into exam sections.
- Test your readiness before the exam with this short AI Associate Cert Prep.